Rivian Unveils Pricing for 2027 R2 Models

Rivian has confirmed pricing and specifications for the 2027 R2 midsize electric SUV, positioning the model near the average transaction price for new vehicles in the United States.

Base model and performance details

The entry‑level R2 will carry a $45,000 sticker, but destination fees of $1,495 lift the out‑the‑door cost to $46,495. Buyers receive a single‑motor, rear‑wheel‑drive powertrain rated at 350 hp and 355 lb‑ft of torque. The vehicle accelerates from 0 to 60 mph in 5.9 seconds and is equipped with a standard‑range battery that the company says will deliver more than 275 miles on a charge.

A longer‑range version of the same rear‑wheel‑drive setup is slated for the first half of 2027. It uses an 87.9 kWh pack, extending the EPA‑estimated range to 345 miles while keeping output and acceleration identical to the base model. That variant is priced at $49,985.

Premium trim and added capabilities

The Premium R2, introduced as a 2027 model, starts at $55,485. It features dual‑motor all‑wheel‑drive delivering 450 hp and 537 lb‑ft of torque, cutting the 0‑60 mph sprint to 4.6 seconds. With the same 87.9 kWh battery, Rivian projects a range of 330 miles.

Standard upgrades include 20‑inch wheels, tow hooks, an All‑Terrain drive mode, a higher‑output audio system, matrix‑LED adaptive headlights, and a rear glass panel that can lower into the hatch. Buyers may select optional 21‑inch wheels, a towing package, or a performance upgrade that pushes power further, though the specifics of that package were not disclosed.

The Premium trim also adds a second interior color option called “Coastal Cloud,” expanding beyond the standard “Black Crater” offered on the base model.

Design and production strategy

Rivian’s shift from the R1’s body‑on‑skateboard architecture to a unitized construction, where the battery functions as the structural floor, reduces the number of variants needed to keep costs low.

Production will begin at Rivian’s Normal, Illinois plant.

European deliveries are expected once output reaches full capacity. A second factory east of Atlanta, Georgia, is planned to come online later, allowing the company to broaden its market reach.

Inside the motor, the automaker has introduced a continuously wound stator and integrated input shaft, with the inverter mounted on the motor’s endplate. This configuration is intended to improve efficiency and simplify assembly.

For everyday drivers, the R2’s standard equipment—such as a 525‑watt five‑speaker audio system, heated front seats, a heated steering wheel, and four drive modes—covers most needs without additional cost. Those who want extra features can add an Autonomy+ subscription for Level 2+ hands‑off cruise control, a spare tire, or the optional dual‑motor AWD setup found on the Premium variant.

From a practical standpoint, the pricing places the R2 in direct competition with established midsize SUVs, offering a blend of electric range and performance that could appeal to families looking to transition away from gasoline models. The limited interior choices keep manufacturing simple, while the range of exterior colors provides some personalization for buyers.

Rivian’s rollout schedule shows the base rear‑wheel‑drive model arriving in late 2027 as a 2028 model year vehicle, with the longer‑range version following in early 2027. The Premium trim is expected to hit showrooms in late 2026, aligning with the company’s broader strategy to scale production and enter new markets.