Ford RMA Indonesia and DAS Surabaya have officially opened the Ford Boulevard Surabaya on September 18, 2026. This dealership is the 34th Ford dealership and the 15th 3S dealership in the Ford network in Indonesia. Notably, Ford Boulevard Surabaya is claimed to be the largest and most full 3S Ford dealership currently.
The dealership is located at Jl. Mayjend. Jonosewojo AK1 No. 50–52, Babatan, Wiyung, Surabaya, and has a building area of 2,564 m². The 3S facilities available include Sales, Service, and Spare Parts. The display area can accommodate up to six vehicles, allowing customers to view product options and consult in one location.
What sets this dealership apart is its concept. Ford Boulevard Surabaya features a consultation lounge, kids area, and café. Customers can not only view vehicles or wait for service but also relax with their families. The dealership aims to be a second home for the Ford community.
DAS states that Ford Boulevard can be used as a space for socializing, sharing experiences, and building networks. This concept aligns with Ford RMA Indonesia’s efforts to provide a more comfortable ownership experience. East Java is considered one of the important markets with dynamic and diverse customer characteristics.
Ford Boulevard Surabaya offers two main Ford models in Indonesia: the Ford Everest and Ford Ranger. The Ford Everest focuses on comfort and capability, targeting daily family needs, intercity travel, and adventure activities. The Ford Ranger, on the other hand, emphasizes toughness and flexibility, suitable for professional and business needs, as well as activities that require cargo capacity and handling various road conditions.
The grand opening of Ford Boulevard Surabaya also marked the handover of one of its first customer units, a Ford Ranger Raptor 2.0L in Code Orange, which has been modified with HAMER accessories. This reflects the dealership’s focus on personalizing vehicles to customers’ preferences. For those considering Ford Everest or Ranger in Surabaya, the opening of Ford Boulevard brings several attractive programs, including free fuel and trade-in options.
With the establishment of Ford Boulevard Surabaya, the Ford network in East Java has not only expanded in terms of quantity but also aims to provide a more full ownership experience, from purchasing vehicles to maintenance and community engagement.
Leave a Reply